Baahubali 2 makers are targeting to grab the attention of Americans apart from NRIs to make the most of US market. They are reportedly spending Rs. 1 crore on publicity in the United States of America.

The producers are bearing these expenses, which is going to be a boon for the distributor who has spent a bomb on the distribution rights.

They are mainly focusing on radio publicity as well as promotions across the theaters in USA as they believe that this film will surely grab their attention.

Americans love to watch movies like Baahubali that are made in other countries like China and South Korea. So Baahubali makers are hoping that it would grab eyeballs and become a bigger hit than expected.

On the other hand they aren’t focusing much on the domestic market as Baahubali 2 doesn’t need any extra publicity over here. They would be largely concentrating upon national market in their promotional campaign.