Jr NTR will be playing a triple role in his upcoming film, Jai Lava Kusa. Directed by K.S. Ravindra (Bobby) and produced by NTR’s brother Kalyan Ram, the film’s shooting is presently going on in and around Hyderabad. It is reported that one of the actor’s roles has some negative shades and that the makers even roped in a Hollwyood make-up artiste for one of his looks.

Meanwhile, the industry buzz is that the film is inspired by Ajith’s Varalaru, which released in 2006 and did good business at the box-office. “Ajith played three roles, a father and two sons, and one character is completely negative till the end. Jr NTR’s upcoming film is on these lines although director Bobby made a few changes to the original to make it more interesting,” says a source in the know.