Kamal Haasan unveiled the poster of Naanum Vivasaayi, an initiative to bring awareness on farming methods and usage of natural manures, which was jointly organised by actor Aari's Maaruvom Maattruvom Foundation, Satyabhama University and Trans India, in an attempt to enter Guinness World Record. Naanum Vivasaayi is set to create awareness about our traditional native seeds and its importance — and the Guinness entry event of sowing seeds has been scheduled for August 26th at Aavanipur village near Tindivanam. Nearly 5000 people comprising of students, farmers, celebrities, social activists will be participating in it.

Speaking on the occasion, Kamal said, “To prevent insects from spoiling the saplings and seedlings grown out of hybrid and genetically modified seeds, we spray pesticides, which may turn poisonous. So, avoid these hybrid seeds and use only traditional varieties of seeds for cultivating our food. We have lost 70 percent of heirloom seeds and let’s all strive to preserve the rest of 30 percent of our seed varieties. To save it, each one of us should become a farmer.” Kamal also requested his fans welfare associations to join hands with the team to ensure its success.