Mumbai: Shah Rukh Khan has bagged the ‘Best Actor’ award almost every year ever since the start of his film career. However for an upcoming award function, he is not nominated in that category for his 2014 release 'Happy New Year’. Though the film was a blockbuster there was a section of his fan club that felt he wasn’t his best in the film.



In one of his most shocking confessions, he has admitted that in the past he has been given awards by organizers by introducing new categories so that they don’t strain their acquaintance in the star. While Aamir Khan has his own reasons to stay away from award functions, Salman attends the few of them for ‘commercial’ reasons. Ditto for Shah Rukh, but he attends all of them by choice.



He says the award functions around the world are television events and the TV ratings matter a lot. Talking about the award functions in the country and his support to them, he was quoted in DNA After Hrs saying, “The way I look at it is different. If you see it critically, I would say no support is needed. But in the larger context you have to see what the parameter, the criteria is. If you are judging by popularity, then only four or five actors will get because they are popular. If you are judging offbeat films which we may not have seen and don’t fit in the popular culture, it’s different. Award functions, not only here, but across the world, are television events.”



Talking about the earlier times of award functions and how it has become today, he was quoted as, “Earlier there were some awards specifically about intense acting. When we went to these awards we would think this one was good in this film, it was a big hit also, so why didn’t he get it. Then at a popular awards function, we felt isne itni acchi acting ki, but he didn’t get. Now, what they have started doing is mixing everything. There is a Critics’ award, and there is a Popular award, plus there is Jodi, Tigdi, Ensemble Cast, etc.”



Revealing the ugly truth about how channels or media houses introduce new award categories to not strain their relationship with the star, SRK was quoted as, “ Many a time, media houses have issues. If they have a good relationship with an actor and he is not getting the award, they try to remove the category as the relationship may get affected. If not, a new category is introduced! I have got several awards like that. One such award I remember getting is Global International Icon Superstar of the Universe! Then there are the sponsors who have their own awards like Fair and Beautiful, Tall award, Beauty award etc. There is a commercial aspect to it, not in terms of money, but in terms of popularity. So, item number hoga, bada star bhi hoga, six performances, and a climax. Uske baad marketing bhi hogi and the success will depend on the ratings it garners. One can’t be too critical but enjoy it in that context. It’s a commercial TV media house event at the end of the day. I do commercial films, so can’t question it.”



In the interview he also admitted that he isn't rigid to not attend the function only because he is not getting any award. He admits that he will still go for professional and personal reasons. But if he is busy and is not getting an award, he said that he might skip it like everybody else and will do something else.

Here's the famous dialogue of Shah Rukh accepting an award in 'Om Shanti Om'

https://www.youtube.com/watch?v=Xrg02p2Dqok