While majority of Telugu film-makers were stuck in the mould of regular commercial movie making, new and young directors are exploring different approaches of narration. Of late more and more of such attempts are being seen. "Needi Naadi Oke Katha" is the latest addition.

Directed by newcomer Venu Udugula, "Needi Naadi Oke Katha" deals with the relevant topic of parents putting pressure on their children to settle down in high-paying jobs, giving no space to them to explore their wishes or wants. This is an easily relatable issue that we see around us.

But the taking is raw, the director's approach is more artsy, the scenes he created have deeper meaning, which cannot be easily comprehended by a regular moviegoer.

Rudraraju Sagar (Sree Vishnu) is son of a middleclass father (played by director Devi Prasad). While his father is a teacher, he is poor in studies; he struggles to complete graduation as he keeps on failing in exams.