Simbu, who was going through a rough patch, has bounced back with his recent offering Idhu Namma Aalu, which had ex-girlfriend Nayan as the leading lady. Fresh from its success, STR is on a roll, and his movies are gearing up fast for release. The audio of his next movie, Achcham Yenbadhu Madamaiyada, directed by Gautham Menon with AR Rahman’s music, is all set to unveil on July 17.

The film has M’town girl Manjima Mohan as Simbu’s pair and the single from the album ‘Thalli Pogaathey’ has already gone viral with 15 million views on YouTube. Gautham is known for doing things in style. To coincide with the audio launch, a curtain raiser to the album is set to be launched on June 16 online by Ondraga Entertainment featuring the whole team of AYM, which would be an exclusive feature on the five songs, including previews, interviews with GVM, AR Rahman, Silambarasan, Manjima Mohan and others. One can expect the visuals of the songs and a sneak peek of the movie, the filmmaker says.