Young hero Ashish Reddy, son of producer Shirish, who made his debut with Rowdy Boy is presently starring in his second movie Selfish.

Sukumar’s protégé Kasi Vishal is directing this youthful mass entertainer set in the backdrop of Hyderabad.

The film is bankrolled by Sukumar Writings in association with Dil Raju's Sri Venkateswara Creations.

The makers, on the occasion of Ugadi, released a brand-new poster where Ashish is seen showing his attitude.

The youngster has undergone a makeover to play a mass character. He sports a curly hair and a beard. He is seen smoking a beedi. Though he plays a mass character, he looks stylish here.

Mickey J Meyer renders the soundtracks, while S Manikandhan is the cinematographer. The film’s shoot is presently underway.