he lockdown triggered by the COVID-19 pandemic, has sent a ripple of severe stress, anxiety and grief across the globe. Today’s reality is that social distancing is the only way to flatten the curve to overcome this entire corona situation. In these stressful times, to keep the company of all the people living indoors India’s leading lifestyle brand EUME has launched an Instagram challenge. All that users need to do is to upload a short video of the most exciting thing they can do.

This campaign is open for all on Instagram and there is an opportunity to win prizes worth INR 1.69 lakh. The campaign so far has caught the attention of a bevy of celebrities such as Indian cricketer Siddhesh Lad, TV actress Nyra Banerjee, actor Vikaas Kalantri among others.



“These are unprecedented times due to the COVID-19 lockdown. The lockdown may cause stress and anxiety to people who are confined to their homes. We conceptualised this campaign to encourage people to stay inside while showcasing their talents to bring in positivity during these stressful times through this contest. We believe that this engaging exercise will reduce stress while keeping them engaged. We are enthused by the overwhelming response received from users,” said Naina Parekh, CEO, EUME.

Founded by Mr. Sanjay Parekh & Mrs, Naina Parekh, EUME is a lifestyle arm of Avon Lifestyle Pvt Ltd. The company is renowned for the world's first massager backpack which has been patented in the USA and India.

Here is how people can participate?
Titled #EUMESTAYHOMEHERO, Instagrammers are required to upload a short video showing off their exciting skills, tag the EUME Instagram handle with hashtags #EumeStayHomeHero #DoTheUndone.

A total of 13 winners will be selected from the eligible entries. The top winner of the campaign will receive cash/cheque worth Rs 50,000 followed Rs 25,000 each for the 2nd and 3rd winners from Avon Lifestyle Pvt Ltd. The remaining 10 winners will receive a backpack worth Rs 6,799 each.