Seeing the responses to “Acharya” and “Sarkaru Vaari Paata” in Telangana, Dil Raju is releasing “F3” in a different format.

He has extensively been doing promotions. Plus, he has opted for regular ticket pricing.

He believes that this approach would bring back the audiences to the theaters.

High ticket prices and bad word-of-mouth were the reasons for the debacle for “Acharya”. As a distributor of “Sarkaru Vaari Paata”, he will not be gaining anything.

The film has been underperforming in Telangana. The film suffered due to high ticket prices.

For “F3”, he has changed plans and hoping to repeat the same formula for other films if this one clicks at the box office. So, a lot is riding on this family entertainer.