Visakhapatnam: Visakhapatnam collector Pravin Kumar has directed the multiplexes in the city not to hike the maximum retail price (MRP) of food items, cool drinks, and oth-er products sold to patrons from coming Monday. “Under selected channel, it is not appropriate to sell the food products at higher rates. Consumers should not face trouble while buying these items at multiplexes or any open market. Everyone should sell on MRP as per the regulations,” he said at a meeting with representatives of multiplexes and district legal metrology officers.

On the occasion, regional legal metrology officer G.V.R. Swamy explained the Consumer Act and price control aspects to representatives of the multiplexes. He asked them to discuss the same with their management.