Mumbai: Considered as one of the most iconic amongst world leaders, Prime Minister Narendra Modi has garnered praise for his developmental politics, strong leadership and persona. The charismatic leader has been charming global citizens on his trips to Japan, United States and Australia among others.

Modi’s sense of style has played a crucial role in building his brand and image. When one wonders where his dressing style comes from, Modi simply believes it is there is some divine inspiration.

In the newly launched book, The Modi Effect: Inside Narendra Modi’s Campaign to Transform India,” by Lance Price, Hodder and Stoughton, the charismatic leader talks about his much talked about sense of dressing.

Price quotes Modi saying, “God has gifted me the sense of mixing and matching colours. So I manage everything on my own. Since I’m God gifted I fit well in everything. I have no fashion designer but I’m happy to hear that I dress well.”

The book also goes on to examine PM Modi’s brand, his social media dominance and high-tech campaign during the 2014 General Elections.

Modi’s pin-stripe suit, which had letters repeatedly spelling out Modi’s name, not only caught the eye of many fellow Indians, it gained attention from US President Barrack Obama, who even went on to say that the Indian Prime Minister out-styled the First Lady Michelle Obama.

Read: PM Modi wears suit printed with his own name during Obama visit

In his book, Price also talks about the popular Modi kurta, which became an internationally sought-after brand. The book mentions that Modi’s fashion sense has always set him apart from the rest, which made the RSS suspicious of him breaking traditions.

Price goes on to talk about the Lok Sabha elections results day. On the day of counting of votes, Modi was alone in his room meditating with no television on and took telephone calls only after 12 noon.

(This story first appeared in The Wall Street Journal)